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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas high-end jets are enticing buyers with their smooth shapes, plush cabins - and significantly, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are keen to display unique types of aviation fuel considered less damaging to the climate, from used cooking oil to the distinctly less glamorous meat waste.<br> |
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<br> operators, like airlines, have acquiesced environmental pressure on aviation and [devoted](https://www.bloomberg.com/profile/company/MNELF:US) to cutting in half carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that adopting eco-friendly fuel to suppress emissions could make business jets more attractive to environmentally conscious purchasers - specifically corporations dealing with concerns over sustainability from shareholders or green project groups.<br> |
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<br>The [accessibility](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) of less contaminating [private jets](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) could also spare the abundant and famous the negative promotion experienced by [Britain's Prince](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) Harry and his better half Meghan over a current personal jet trip to southern France.<br> |
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<br>Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br> |
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<br>The latest waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, chief industrial officer of [Boston-based](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) manufacturer World Energy, which produces fuel from meat waste used by [Gulfstream](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm).<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 aircraft on display are [expected](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) to be powered by 150,000 gallons of other [eco-friendly fuel](https://www.google.com/search?kgmid=/m/0cqd_rb) mixes [anticipated](https://www.businessnews.com.au/Company/Mission-NewEnergy) to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of overall annual carbon emissions internationally, however can discharge, usually, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.<br> |
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<br>Prince Harry has actually safeguarded his periodic use of personal jets to ensure his family's safety, and has actually stated that on the unusual events he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say [occurrences](https://www.bloomberg.com/profile/company/MNELF:US) such as the furore over his travel plan have included fresh obstacles for an industry currently making every effort to validate its [contribution](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) to cutting corporate expenses.<br> |
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<br>"Incidents of flight shaming including using private jets are regrettable when you think about that our market has provided fuel effectiveness enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel usage will assist the industry make inroads with [corporations](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and rich buyers. According to industry data, billionaires only have a 19% company jet ownership rate.<br> |
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<br>But even an image makeover - with jets sporting sticker labels like "this aircraft flies on sustainable fuels" and [organisers including](https://www.crunchbase.com/organization/mission-newenergy) alternative fuel pumps for visiting aircrafts - is unlikely to [satisfy](https://www.bloomberg.com/profile/company/MNELF:US) all critics at the Oct 22-24 high-end jet [occasion](https://www.google.com/search?kgmid=/m/0cqd_rb).<br> |
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<br>Environmentalists and some experts remain skeptical that biojetfuels, normally combined 50-50 with kerosene, will make a significant effect on public perceptions about high-end travel.<br> |
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<br>"No quantity of [Jatropha](https://www.google.com/search?kgmid=/m/0cqd_rb) or Brazil-nut fuel can make service jets look eco-friendly," said aviation analyst [Richard Aboulafia](https://www.pinterest.com.au/missionnewenergy/).<br> |
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<br>Demand from organization jet operators for [eco-friendly fuels](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) now far goes beyond supply and their interest could drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and experts are likewise seeing more interest from customers who wish to purchase carbon credits to offset emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) played a function in a business jet usage study his company recently completed for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that cost, cost per hour, range, speed and performance, that's still the (sales) chauffeur. But I believe individuals are becoming more mindful of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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