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Australia prepares to ban live wagering odds during sports betting

27 May 2013

Australia has revealed plans to ban television and radio broadcasts of wagering odds during live sports betting matches in a bid to suppress issue gaming.

Gambling advertisements will no longer appear during live events and around sporting locations, the said.

Prime Minister Julia Gillard stated Australians had actually become "significantly annoyed" with the promotions.

The broadcasting market is anticipated to submit a revised code to Australia's media watchdog reflecting the changes.
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"From the minute that the players step onto the field, to the moment that they leave the field, there will be no live chances," Ms Gillard informed a press conference.
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"This is good news for families, because households I believe have actually ended up being increasingly disappointed about the penetration of live chances into sporting coverage."

Under the new guidelines, advertisements would just be enabled before or after a game, or throughout an arranged break in play, such as quarter-time and half-time.

'Focus of game'
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Promotion of sports betting odds by bookies who appear to be part of broadcast teams will also be banned.
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The National Rugby League, which in the past has allowed bookmakers to provide odds throughout broadcasts, said it concurred with the federal government's plan.

"The frustrating belief is that we do not wish to see sports betting as the primary focus of our game," NRL chief executive Dave Smith stated.

"Fans, and especially young fans, must not undergo extreme promotion of sports betting throughout matches.
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"We desire young kids to be enjoying the skills of their favourite team, not pricing estimate the chances."

The broadcasting market is expected to send a modified code to the Australian Communications and Media Authority, said the government.

It estimates that approximately 500,000 Australians are at threat of ending up being, or are, problem gamblers.

Related internet links

Australia Problem Gambling website