diff --git a/cmd/mop/main.go b/cmd/mop/main.go
index 00eb8bf..5b7cc4a 100644
--- a/cmd/mop/main.go
+++ b/cmd/mop/main.go
@@ -138,10 +138,10 @@ func main() {
 	profileName := flag.String("profile", path.Join(usr.HomeDir, defaultProfile), "path to profile")
 	flag.Parse()
 
-	screen := mop.NewScreen()
+	profile := mop.NewProfile(*profileName)
+	screen := mop.NewScreen(profile)
 	defer screen.Close()
 
-	profile := mop.NewProfile(*profileName)
 	mainLoop(screen, profile)
         profile.Save()
 }
diff --git a/layout.go b/layout.go
index 7f57ae4..5478981 100644
--- a/layout.go
+++ b/layout.go
@@ -209,9 +209,9 @@ func (layout *Layout) pad(str string, width int) string {
 
 //-----------------------------------------------------------------------------
 func buildMarketTemplate() *template.Template {
-	markup := `<yellow>Dow</> {{.Dow.change}} ({{.Dow.percent}}) at {{.Dow.latest}} <yellow>S&P 500</> {{.Sp500.change}} ({{.Sp500.percent}}) at {{.Sp500.latest}} <yellow>NASDAQ</> {{.Nasdaq.change}} ({{.Nasdaq.percent}}) at {{.Nasdaq.latest}}
-<yellow>Tokyo</> {{.Tokyo.change}} ({{.Tokyo.percent}}) at {{.Tokyo.latest}} <yellow>HK</> {{.HongKong.change}} ({{.HongKong.percent}}) at {{.HongKong.latest}} <yellow>London</> {{.London.change}} ({{.London.percent}}) at {{.London.latest}} <yellow>Frankfurt</> {{.Frankfurt.change}} ({{.Frankfurt.percent}}) at {{.Frankfurt.latest}} {{if .IsClosed}}<right>U.S. markets closed</right>{{end}}
-<yellow>10-Year Yield</> {{.Yield.latest}} ({{.Yield.change}}) <yellow>Euro</> ${{.Euro.latest}} ({{.Euro.change}}) <yellow>Yen</> ¥{{.Yen.latest}} ({{.Yen.change}}) <yellow>Oil</> ${{.Oil.latest}} ({{.Oil.change}}) <yellow>Gold</> ${{.Gold.latest}} ({{.Gold.change}})`
+	markup := `<tag>Dow</> {{.Dow.change}} ({{.Dow.percent}}) at {{.Dow.latest}} <tag>S&P 500</> {{.Sp500.change}} ({{.Sp500.percent}}) at {{.Sp500.latest}} <tag>NASDAQ</> {{.Nasdaq.change}} ({{.Nasdaq.percent}}) at {{.Nasdaq.latest}}
+<tag>Tokyo</> {{.Tokyo.change}} ({{.Tokyo.percent}}) at {{.Tokyo.latest}} <tag>HK</> {{.HongKong.change}} ({{.HongKong.percent}}) at {{.HongKong.latest}} <tag>London</> {{.London.change}} ({{.London.percent}}) at {{.London.latest}} <tag>Frankfurt</> {{.Frankfurt.change}} ({{.Frankfurt.percent}}) at {{.Frankfurt.latest}} {{if .IsClosed}}<right>U.S. markets closed</right>{{end}}
+<tag>10-Year Yield</> {{.Yield.latest}} ({{.Yield.change}}) <tag>Euro</> ${{.Euro.latest}} ({{.Euro.change}}) <tag>Yen</> ¥{{.Yen.latest}} ({{.Yen.change}}) <tag>Oil</> ${{.Oil.latest}} ({{.Oil.change}}) <tag>Gold</> ${{.Gold.latest}} ({{.Gold.change}})`
 
 	return template.Must(template.New(`market`).Parse(markup))
 }
@@ -223,7 +223,7 @@ func buildQuotesTemplate() *template.Template {
 
 
 {{.Header}}
-{{range.Stocks}}{{if eq .Direction 1}}<green>{{else if eq .Direction -1}}<red>{{end}}{{.Ticker}}{{.LastTrade}}{{.Change}}{{.ChangePct}}{{.Open}}{{.Low}}{{.High}}{{.Low52}}{{.High52}}{{.Volume}}{{.AvgVolume}}{{.PeRatio}}{{.Dividend}}{{.Yield}}{{.MarketCap}}{{.PreOpen}}{{.AfterHours}}</>
+{{range.Stocks}}{{if eq .Direction 1}}<gain>{{else if eq .Direction -1}}<loss>{{end}}{{.Ticker}}{{.LastTrade}}{{.Change}}{{.ChangePct}}{{.Open}}{{.Low}}{{.High}}{{.Low52}}{{.High52}}{{.Volume}}{{.AvgVolume}}{{.PeRatio}}{{.Dividend}}{{.Yield}}{{.MarketCap}}{{.PreOpen}}{{.AfterHours}}</>
 {{end}}`
 
 	return template.Must(template.New(`quotes`).Parse(markup))
@@ -239,9 +239,9 @@ func highlight(collections ...map[string]string) {
 		adv, err := strconv.ParseFloat(change, 64)
 		if err == nil {
 			if adv < 0.0 {
-				collection[`change`] = `<red>` + collection[`change`] + `</>`
+				collection[`change`] = `<loss>` + collection[`change`] + `</>`
 			} else if adv > 0.0 {
-				collection[`change`] = `<green>` + collection[`change`] + `</>`
+				collection[`change`] = `<gain>` + collection[`change`] + `</>`
 			}
 		}
 	}
diff --git a/markup.go b/markup.go
index 4bf5e64..461cdb3 100644
--- a/markup.go
+++ b/markup.go
@@ -33,7 +33,7 @@ type Markup struct {
 
 // Creates markup to define tag to Termbox translation rules and store default
 // colors and column alignments.
-func NewMarkup() *Markup {
+func NewMarkup(profile *Profile) *Markup {
 	markup := &Markup{}
 	markup.Foreground = termbox.ColorDefault
 	markup.Background = termbox.ColorDefault
@@ -53,6 +53,12 @@ func NewMarkup() *Markup {
 	markup.tags[`b`] = termbox.AttrBold         // Attribute = 1 << (iota + 4)
 	markup.tags[`u`] = termbox.AttrUnderline
 	markup.tags[`r`] = termbox.AttrReverse
+
+	// Semantic markups
+	markup.tags[`gain`] = markup.tags[profile.TickerColors.Gain]
+	markup.tags[`loss`] = markup.tags[profile.TickerColors.Loss]
+	markup.tags[`tag`] = markup.tags[profile.TickerColors.Tag]
+
 	markup.regex = markup.supportedTags() // Once we have the hash we could build the regex.
 
 	return markup
diff --git a/screen.go b/screen.go
index 2c92614..91a2932 100644
--- a/screen.go
+++ b/screen.go
@@ -26,13 +26,13 @@ type Screen struct {
 // Initializes Termbox, creates screen along with layout and markup, and
 // calculates current screen dimensions. Once initialized the screen is
 // ready for display.
-func NewScreen() *Screen {
+func NewScreen(profile *Profile) *Screen {
 	if err := termbox.Init(); err != nil {
 		panic(err)
 	}
 	screen := &Screen{}
 	screen.layout = NewLayout()
-	screen.markup = NewMarkup()
+	screen.markup = NewMarkup(profile)
 
 	return screen.Resize()
 }